When people search for specific information or products on the Internet, they often begin by accessing a search engine. In fact, nearly 80% of all web traffic begins at a search engine. Therefore, one key marking goal is to make sure that a company’s name of the brand is one of the first ones listed when a person performs a search.

What is SEO

Search engine optimization means increasing the probability of a particular company’s website or web page emerging from a search.

SEO is the process whereby you increase your online visibility by providing visitors to your website with exceptional user experience and sending the right ranking signals to Google.

How does SEO work

Each search engine uses a slightly different set of algorithms to generate results. However, these programs identify key phrases that match what a person types into the search box. To be listed first in organic search time and effort. When a website is first built it is unlikely that the site will emerge at the top of the search results. It takes time for the search engines to locate the site. At best, results can take between 6 months to a year before your website can gain traction on the SERPs (Search Engine Results Page). So be patient and stay optimistic.

Studies suggest that websites that land on the first page of search engines see their web traffic increase nine-fold. For second and third-page listings, web traffic increases sixfold. In terms of sales, being a top 10 listing had resulted in a 42 percent increase in sales for the first month and a 100 percent increase in the second month. The results speak for itself. This is why SEO is important for every online business—your investment will eventually pay off.

Paid Ads Versus Organic Rankings

SEO allows you to rank on the first page of a search organically (meaning without paying for the top spot). Whereas, paid ads automatically puts you at the top spot (provided that your bid and ad meets certain criteria). Paid ads are those small text boxes that appear when a particular word is types in. Over the past decade more money as shifted to paid advertising because results are instant, although it is more costly.

 SEO is more cost-effective than paid ads and it is free. The caveat here is that if you are in a competitive market, you will need to invest in paid resources to outrank the competition. SEO is more than adding keywords to your website, it requires that you get other websites to link your site, content development is needed, technical issues need to be fixed, based on your website requirements you may need a developer to assist you with technical issues. There are also paid tools which you should leverage to give you a competitive edge. So yes, SEO is “free” however, it can be “pay to win” depending on your industry.


It is important to remember that SEO should be considered a long-term investment. You will not see results overnight. Getting into the top 10 listings of a search can take months. However, with the right strategies, you will secure your spot among the coveted top 10.

Check out my free 3 month SEO plan, which will help ensure that your page is ranking for business related keywords in a year’s time.