Marketing Blog

Top Website Traffic Monitoring Tools [2020]

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Having access to a reliable website traffic monitoring tool is key to creating a successful website. If you are not currently tracking visitors to your site you are missing out on important data that can improve the performance of your webpage.

Detailed visitor information allows you to tweak your website in a way that makes the most sense to your target audience. With website analytics information you can see what pages and links your visitors are clicking on. Make sure you capitalize on any user data you receive.

Some website tracking software will even provide you feedback on your advertising campaigns. This information can be invaluable; especially, if you want to generate income from your website. 

A multitude of website traffic monitoring tools exist online; including, free website analytics.

What is Web Analytics?

Web analytic tools measure and record important information about a user and his/her activities on a particular site. With information from analytics website owners can see which search engines, affiliates, and social media companies direct traffic to their site.

Website owners can see how long users stay on their website, if they made a purchase or filled out electronic forms.

Site owners can even find out the demographics of the people who visit their site. This data includes users’ age, gender, and location.

These traffic monitoring tools are simple to use. Website owners just have to register their website with their preferred website analytical tool to get started.

Once everything is integrated data begins to collect and reports begin to generate. The report can be analyzed in order to create an effective marketing strategy for your website.

Listed below are the best online analytic tools being used today.

Top Tools to Measure Traffic

Google Analytics

This robust analytics tool, created by Google, is the most popular website traffic monitoring tool. The free version of this software gifts users with several data points to study and analyze. In addition to the free version, there is a paid version.

The paid version has been designed with larger sized sites in mind. These sites have over a million visitors per month and create more data points to study.

The free version works extremely well for websites that have less than a million visitor per month and are smaller in size. 

With the free version you will have access to the following user information:

  1. Location
  2. What or who brought traffic to your site (direct access, search engines, and websites.)
  3. Sales volumes and transactions

This list is in no way exhaustive of all the types of user information you will have access to with from Google Analytics.

How to Add Google Analytics to Your Website

  1. Login to Google Analytics
  2. Register your site
  3. Copy the provided HTML code
  4. Review your website’s source code
  5. Identify the tag on all pages of your site
  6. Paste Google’s tracking code before the tag

Websites like WordPress and Magento use CMS (Content Management Software).  There are tutorials available on the internet that can show you how to set up Google Analytics on websites that use CMS.

Crazy Egg

Exclusive features like Scroll Map, Confetti, and Overlay cause people to flock to this analytic tool created by Neil Patel in 2005.

These innovative features can be used to help site owners understand user behavioral patterns and interests.

This analytic tool allows site owners to identify which parts of their website users find desirable. It is important to take advantage of this knowledge and optimize your site.  Looking at your site through your audience’s perspective can translate into more user engagement and a higher conversion rate.

Crazy Egg offers a free 30 day trial. During this time you will be able to see if this analytic tool will fulfill you website monitoring tool needs .

Kissmetrics

Like Crazy Egg Kissmetrics is the brainchild of Neil Patel. This traffic monitoring tool is easy to use. It provides users with insights to help transform key data points into a workable plan to increase traffic.

With this tool website owners can track a user’s movement through their site. This analytics tool identifies possible site weakness so that you can fix them before potential business is lost.

With this software, you can compare the performances of any market methods you are using to see which one is providing you the best return for your investment.  Some marketing methods that people employ include SEO, social media, and Google Ads.

This tool is not free but it provides a demo that you can try out.

Clicktale

With this cloud-based analytical tool site owners are able to see who visits their site and why. The tool takes any collected data and runs it through a defined set of metrics.

With this analytical tool, you can monitor customer behavior, analyze data, and discover website issues. With this information, you can optimize your website and improve your website design. 

This tool features session recording that works in conjunction with JavaScript and client side recording. This feature captures how visitors engage with your website and provides you with dynamic insights.

This paid analytical tool does not provide pricing information on their website, You will have to contact them and request a call to get pricing information.

Quantcast

This web-based analytic tool, created in 2006 by Konrad Feldman, concentrates on AI-driven live advertising and audience insights.

Quantcast relies on user demographics and psycho-graphics to gather information and shape how they analyze information. This traffic monitoring tool looks at billions of data points each day so you can be confident in the acurracy of your web traffic data.

This powerful traffic monitoring tool generates reports that encapsulate more than basic metrics. This analytical platform gives you access to information about visitors’ shopping habits, media interests and occupation.

This is a paid service, but Quantcast does have a free measurement tool that is better than Google Analytics in some areas.

StatCounter

Before Google Analytics existed StatCounter (created in 1999 by Aodhan Cullen) was incredibly popular.

Today this web analytical tool has dropped in popularity but not quality. It still has some exclusive features that site owners enjoy.

Segmented traffic information like user browser preference can be viewed in this tool. A plelentra of filters are available to help you find specific user information.

The live visitor feature is one of StatCounter’s best features. This feature allows site owners to view the user information of active visitors on their website. Information like location of user can be seen.

This live information reveals how users respond to certain elements on your webpage.

Pricing for this traffic monitoring tool starts at $5. This site also offers a 30 day free trial.

No matter what web analytics tool you use to track user behavior for your site it is important to review the available data. Making informed decisions will improve your website’s functionality and grow your audience. Use the data effectively to give yourself a leg up on the competition.