Experience
2021 - Present
Lead SEO & PPC Specialist - 9THCO
- Serve as a team mentor and provide direction to PPC & SEO specialists
- Prepare monthly SEO and PPC reports for clients
- Develop on-page, technical and off-site SEO strategies geared towards increasing
clients’ online visibility - Execute A/B tests, collect and analyze results to achieve maximum ROI
2019 - 2021
SEO & PPC SPECIALIST - DG
- Prepared and reviewed monthly SEO and SEM campaign reports for clients
- Executed PPC optimizations to ensure campaigns hit target ROAS
- Analyzed performance data pertaining to clients’ websites and SEO/SEM campaigns
- Provided UX/CRO recommendations to clients to improve landing page conversion rates
2019 - 2019
Digital Marketing Specialist - Royaltie
- Generated reports, summarized metrics, provided actionable feedback
- Optimized ad spend, bids, targeting, placement, ad copy, extensions, and landing pages for
paid search to improve ROI - Proactively made strategic campaign recommendations to clients and implemented
improvements aimed at improving ad rank and ROAS
Education
2016 - 2018
Computer Science Diploma
2009 - 2014
BBA - Digital Marketing & Entrepreneurship
2014 - 2015
A Professional Certificate in Design Essentials
Skills
Search Engine Optimization
Pay Per Click Advertising
Google Analytics & Tag Manager
CRO & UX/UI Design
Adobe Photoshop
Contact
- kerrymayers@rankingscene.com