Experience

2021 - Present

Lead SEO & PPC Specialist - 9THCO

  • Serve as a team mentor and provide direction to PPC & SEO specialists
  • Prepare monthly SEO and PPC reports for clients 
  • Develop on-page, technical and off-site SEO strategies geared towards increasing
    clients’ online visibility
  • Execute A/B tests, collect and analyze results to achieve maximum ROI 
2019 - 2021

SEO & PPC SPECIALIST - DG

  • Prepared and reviewed monthly SEO and SEM campaign reports for clients
  • Executed PPC optimizations to ensure campaigns hit target ROAS
  • Analyzed performance data pertaining to clients’ websites and SEO/SEM campaigns
  • Provided UX/CRO recommendations to clients to improve landing page conversion rates
2019 - 2019

Digital Marketing Specialist - Royaltie

  • Generated reports, summarized metrics, provided actionable feedback
  • Optimized ad spend, bids, targeting, placement, ad copy, extensions, and landing pages for
    paid search to improve ROI
  • Proactively made strategic campaign recommendations to clients and implemented
    improvements aimed at improving ad rank and ROAS

Education

2016 - 2018

Computer Science Diploma

2009 - 2014

BBA - Digital Marketing & Entrepreneurship

2014 - 2015

A Professional Certificate in Design Essentials

Skills

Search Engine Optimization
Pay Per Click Advertising
Google Analytics & Tag Manager
CRO & UX/UI Design
Adobe Photoshop

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