If you are new to marketing, developing an SEO plan can be a daunting task. Search Engine Optimization is a foreign term to many people. At first, it can be quite confusing. SEO jargon such as backlinks, crawling and black hat can seem convoluted and vague in meaning. This is why I decided to put together this 3-Step action plan, to help demystify search engine optimization. So, enough drivel what exactly is SEO?
It may not have occurred to you that SEO is vital to your integrated marketing strategy. In the past marketing was centered on reaching as many prospects as possible via trade shows, radio, television, newspapers, direct mail, and cold calls. Today, according to
How Google Decides which page ranks #1
Google has gotten good at ranking web pages for every possible search query. Google has an algorithm to make sure that searchers get the best answers. 94% of people that use Google only click results on the first page, if they don’t find what they’re looking for, they usually don’t bother clicking on subsequent result pages instead they rather adjust their search query and start from scratch—this is why optimizing is so crucial to your marketing strategy. If you don’t rank on page one for certain search terms you practically do not exist on the internet. There are some solid indicators that Google employs to rank your site, and they all center on user experience. Google has data on how long searchers stay on your website (known as bounce rate). Google can see how many other websites are linking to your site and a myriad of other technical KPIs such as page load speed, broken links, and search engine brand queries.
3 Step SEO Action Plan
Search Engine Optimization is a continuous process but it is not rocket science. This template below gives you a basic example of what the SEO process would look like.
Having the right tools are essential for your SEO strategy. If you are a small business, entrepreneur or startup, you may not have the finances to invest in the more robust SEO tools such as SEMrush and Ahrefs. Luckily, there is a lot of free online software you can use to kick-start your SEO efforts.
Free SEO Tools
If you want to optimize your campaign for search engines, these are the tools you should use in coordination with this 3 month SEO action plan. It’s not necessary to use all of these tools together. Some of these selections are optional but I recommend that you try them all and decide which works best for you.
WordPress is the world’s most popular and supported web builder.
It is imperative to note that there are two versions of WordPress. WordPress.org and WordPress.com. Both basically do the same thing (enable you to build a multi-faceted website) however there are subtle differences. To put it plainly, WordPress.com is very limited, the more features you want, the more you have to pay. There is a free WordPress.com package but it is heavily restrictive in terms of features and functionality. I highly recommend you select WordPress.org instead of WordPress.com. WordPress.org is 100% free and comes with all the bells and whistles; you can monetize your website, have full control over plugins, custom themes and ads, the only caveat is that you have to find an external hosting service to host your website, but I have found that websites like Bluehost and Hostinger to offer very cost-effective hosting packages which, at the end of a 12-month period, would be significantly less than what you would be paying for WordPress.com.
Google Analytics is a free web analytics platform which provides you with data and metrics based on your website traffic. Having data on your inbound traffic allows you to have a better understanding of how users interact with your website, thereby enabling you to optimize your website and SEO efforts. Google Analytics is essential to your search engine marketing efforts.
Google Search Console helps you monitor your website’s performance on Google Search Engine. It provides you with useful data, such as how often your website appears on Google, how many people view your website on google search engine and which keywords your website is ranking for. There are a lot more technical features at your disposal, but since this guide was written for newbies, I will keep it simple.
Google Keyword Planner is free. The only caveat is, you have to have a Google AdWords account. Google Keyword Planner is great for sourcing keyword ideas, finding how much search volume certain keywords are getting and how competitive keyword. Google uses historical statistics and traffic forecasts to help choose the best keywords for your campaign.
Ubersuggest is a great tool for competitor research. The platform provides you with data keyword’s volume, the average cost per click, and how difficult it is to rank for it. You can also see what keywords your competitors are ranking for. Specifically, Ubersuggest allows you to take all the keywords that you’re already ranking for and find long-tail variations of that keyword. Ubersuggest will generate a list of hundreds of other long-tail phrases that you can mix into your content and just instantly grow your traffic.
Neil Patel SEO Analyzer provides you with a free website analysis report which can help you pinpoint SEO errors that are hurting your ranking. I also recommend using SEOptimer has a useful alternative, both audit tools are great if you need a quick but detailed analysis of your website’s speed, health, score, and much more.
Keywords Everywhere (chrome extension)
Keywords everywhere is no longer free. If you want a free Keywords Everywhere alternative, check out Keyword Surfer. Keywords Everywhere is a very popular keywords research tool. Although it’s now a paid tool, I still recommend it as it’s still relatively cheap. To use the tool, all you have to do is go to keywordseverywhere.com, install the extension for your Chrome or Firefox browser, and then the magic happens. Enter any search query and you will be able to get data around the keywords that you typed. Keywords Everywhere is one of the most valuable tools you can leverage when executing this 3-step SEO action plan.
Soovle is an amazing tool for keyword research. It provides you with search results by scraping out the most searched and related keywords from important search engines like Amazon, YouTube, Google Suggest, Wikipedia, Yahoo, Answers.com, Bing, etc. It is going to be a very useful tool if you are building a keyword list in AdWords or need keyword ideas for your blog.
Check out some of the SEO tools that I use for my blog.
Conclusion – 3-Step Marketing SEO
It does not matter whether you’re a blogger or a small business, using the right SEO tools for keyword planning, link-building and data analysis are crucial to the success of your marketing strategy. With the many SEO tools on the market today, it is difficult to decide where to begin. However, the platforms I have listed in this 3-step marketing SEO plan will get you started on the right foot. Keep in mind, as your business grows you will need to invest in more powerful tools. Best of luck!